Find Stardom through the perfect domain name and perfect website!

There are huge advantages to owning and operating a short or generic domain name.

We have compiled a list of key factors which highlight advantages, the list is not exhaustive but shows why great domains are worth their weight in gold. They are the assets that keep on giving.

• Memorability

Short or generic domains are easier to remember. Simply put, new customers may only see your advert for a fleeting second and will stand no chance of remembering    your web address if it is long and ugly.

One example would be vehicle livery. If a potential new customer sees one of your vehicles driving down the motorway, they will never remember the mobile or landline number, they cannot write it down as unsafe, the only chance they have is of visiting your easy to remember url later.

If someone enters your domain name/web address and gets one character wrong they will go to a completely different website or most likely none at all. With the prevalence of mobile devices to access websites, short easy to type domains with less keystrokes have never been so important or valuable for your business.

Guarantee repeat business by giving your clients a premium address they can remember!

• Great First Impressions

By owning a category defining domain name or a short punchy domain name you will give an impression of being a professionally run website or company.

Instill confidence in existing customers and win new clients.

• Marketing Dream

By owning a great domain, you will be able to use the domain in all forms of marketing. Your great web address becomes your logo! You will want to show it off in pride and use in every form of free and paid advertising. Examples:

Letterheads

Logos

Vehicle Signage and Livery

On your website

T-shirts

Flyers and Leaflets

Billboard campaigns

Stickers

Emails – why use free emails that promote gmail.com and aol.com? It takes 1 minute to set up webmail on your own your own domain. Everytime you use or receive email @yourdomain.com it is free advertising for your website.

• Own for Life

Once you have purchased your premium domain name, typically the maintenance, upkeep and ownership is next to nothing. Typically a .com or .co.uk domain costs just £5 per year to renew. As long as you renew you will own for life technically. Great domains can be written off against your tax bill also and are great investments. Growing in value year on year and depending on how great the domain you buy and develop may very well eclipse the value of your existing company in it’s own right one day.

• Great Performance on Search Engines

The Holy Grail of web development is to perform well on the main search engines such as Google, Yahoo and Bing.

This is achieved through SEO. A big part of how search engines such as Google rank you is based on Google’s algorhithm. Now, no-one knows everything that goes into this special sauce, but quality, age and relevance of your chosen domain name play a huge part.

• Radio

Radio is a media that has passed the test of time, and has a unique angle where listeners paint pictures in their mind and heart of what they hear. Your engaged listeners are also trapped. They cannot escape. You cannot stop hearing, you may not see a billboard but if the radio is on, you hear it.

Your business may be fortunate enough to get a free plug or you may pay for jingle, either way you need a domain name that will pass the radio test! The radio test is famous for domain names. A domain name HAS to be short, easy to remeber or a pure generic.

A brandable generic that would work for example would be ‘ringme.com’ . ring me dot com would be said once clearly and it would be near on impossible to forget and would not need to be spelled.

The rule of thumb when purchasing a domain name is it should pass the radio test, so avoid buying long domains, or with multiple hyphens or a mixture of letters and numbers.