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Breaking News!

PrivateJet.com has been sold for over $30 Million in cash and stock.

From their website about the acquisition:

“Nations Luxury Transportation, LLC (Nations) today announced that they have entered into a definitive agreement under which Nations has acquired the domain name http://www.PrivateJet.com, from privately held Don’t Look Media.com, a leading intellectual property holding company, for $30.18 million in cash and stock. The agreement has been approved by the boards of directors of both Nations and Don’t Look Media Group with an official launch for the new website in April of 2012.”

The site currently has a lowly rank of over 7 million alexa rank, which is effectively a few uniques a day. It is a nice looking site which has attempted to mentise by selling listings for private jet flights and sales but clearly this is a domain name sale in my opinion from the wording and the fact the site will be relaunched in April.

It will be exciting to hear Ron Jackson’s opinion and others to see if this makes the grade as the highest ever domain sale in hsitory. Obviosuly websites and domains have sold for hundreds of millions and more individually in the past but that was for a site too with heavy traffic.

What is personally amusing for me is when I have used an example of a domain to people outside the industry to show how an expensive domain doesn’t mean overpaying but can be a snip compared what can be made. I have used PrivateJet.com as an example.

I have repeatedly said, say you pay $500k for the domain. You may broker the sale of a jet for $23 million and trouser $1 million from the first sale. AND you own the domain for life, making it a steal at $500k.

People get that comparison! Hope this is a legit sale and wish the new owners and sellers best of luck! Official Press release

We will be treating with a little pinch of salt I am afraid until it get’s the DNJournal seal of approval from Big Ron!

If the sale is all above board then taxes will have been paid a full record will be available I would imagine. The question remains ‘how much stock?’ and ‘how much cash’ was involved?